Brian C. Gunia and Emma E. Levine researched the effects and perception of lying in the workplace.  Although they have found that, in general, deception is viewed negatively, in certain professions lying may be seen as positive and even important to being good at one's job.  In this article, journalist Christine Ro explores the personal and professional reasons for, and the consequences of, this attitude.  Levine explains, “We care very much about whether others have good intentions towards us, but we do not always care about whether others speak to the truth.”